Many years ago when I lived in New York City, I helped a friend execute a brilliant gift idea for her mother’s birthday.
Because her mom lived far away, they couldn’t be together to celebrate, so my friend decided to send her something very special.
First, she made a giant sign that said HAPPY BIRTHDAY with her mom’s name on it.
Phase One complete.
Then she carried that enormous sign with her (on the subway, no less) to a series of recognizable New York City landmarks, and asked strangers to hold it up and wave while she took their picture. Read More