“I’m sorry you feel that way” is one of those apologies that don’t exactly leave the person falling all over themselves to forgive you.
If you’re looking for forgiveness, or trying to repair a damaged relationship, there are two elements you can’t afford to leave out of your apology.
What and Why?
An effective apology conveys that…
1. You understand what you did, and
2. You know why it was hurtful/inappropriate/downright wrong.
Notice the “why” in the 2nd part isn’t why you said or did the thing you said or did; it’s why it was hurtful or wrong. Read More